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"Ten Smart Things Job Seekers Can Do" 
by
Sherrie A. Madia

Searching for a job, but don’t know where to begin? Try these 10 social networking strategies.

1. ASSESS YOUR ONLINE PRESENCE

 According to Coremetrics (2010), 75% of companies require recruiters to research job applicants online, so you’ll want to be sure you know what they’ll find.

 Do a Google search on your name

 Surprised by what you see? When possible, remove content that doesn’t align with the image you want to project

 Don’t have a presence? Start by determining where you’d like to work, and the image you’d like to project

 Position yourself as an expert in your industry

 Remember to be authentic

2. BECOME A JOINER

 Research communities that best suit your professional interests, then join

 Once you’ve observed and gotten a sense of the community, enter the conversation with a meaningful comment that progresses the dialogue

 LinkedIn and Facebook Groups are great places to begin

 Become the “expert” within select communities by consistently offering useful insights

3. WORK THE ROOM

 Within communities you select, get to know the people as you would in any other networking event

 Seek out common interests and ask questions of those who share your passion

 Think of this exercise not as a one-time job search, but as a foundational network to last throughout your career

 By approaching job search more as a “people search” you will be more likely to land a job—Relationships count in job search, so spend time building them

4. LINK IN TO LINKEDIN

 Sign up and complete your LinkedIn profile—partial profiles send a message that you may not be fully committed

 Seek out past employers, people you know who are working in your ideal industry, classmates from school, and more

 Use LinkedIn’s Search feature to find these individuals and invite them into your network

 Ask former employers and clients for an “I would recommend”. This LinkedIn feature functions as an online letter of recommendation

 Answer questions on LinkedIn Answers. Respond consistently and with value, and you will soon become known as an expert

5. FOLLOW THAT RECRUITER!

 Use Twitter to enhance your job search by finding your ideal companies, or representatives from your ideal industry

 Visit www.Search.Twitter.com and search on keywords of interest (e.g., “Boston IT Jobs, Healthcare Jobs, Jobs at IBM, etc.)

 Follow these Twitter streams and get to know who is tweeting— Often, these streams are staffed by recruiters

 Tweet meaningful responses that position you as a knowledgeable contributor

 As the relationships build, you may send a Direct Message (DM), but do so with care

6. FACEBOOK: CREATE YOUR OWN PERSONAL JOB FAIR

 Tap into your existing network of friends via Facebook

 While it’s okay to mention you are seeking a job, do not use your Facebook wall to vent, whine or complain about your plight

 Let friends know you what type of job you are seeking, but do so in a manner that’s positive and professional

 Post a link to your resume on your Facebook wall

 Create a Facebook ad that highlights your skills and the value you would bring to an employer

 Remember, job search is not about you (the job seeker) —it’s about them (the company), so position shareable content that speaks to companies’ needs

7. HAVE YOU HUGGED YOUR COMMUNITY TODAY?

 Consistency matters in social media use for business, and the same rules apply to job search

 Post routinely (at least once a day is ideal) so that members of the group come to expect and look forward to your commentary

 Regular engagement demonstrates commitment, follow—Regular engagement demonstrates commitment, follow through, and discipline—All great qualities to showcase

 Be sure to promote your community activity within your resume, letters of inquiry, and so forth

8. SMART TACTICS FOR JOB SEARCH SUCCESS

 Purchase a URL in your name (e.g., “FirstNameLastName.com”). This will enable you to send recruiters to an online page that highlights your credentials

 Start a blog

 Ask to contribute to an existing blog as a guest blogger

 Great on an interview? Create a 1-3 minute video in which you answer common interview questions and highlight your skills.

 Post this to YouTube and title your video using keywords from the industry in which you’d like to work.

 Create a podcast and post to your Facebook page

 Create connections across social networks so that recruiters can find one consistent image of you

9. REVERSE ENGINEER YOUR JOB SEARCH

 Rather than sending resumes en masse, social networking enables job seekers to plant content seeds strategically in places where human resources will likely be.

 Today’s hiring decisions are more critical than ever, so human resource representatives must make careful hires—This means they are likely to be more diligent than ever in exploring credentials

 Establish yourself as a thought leader, and give your expertise freely. People will appreciate this value and will tend to return the favor

10. JUST SHOWING UP IS A WIN

 When using social networking for job search, you build both your online presence, and a set of skills that employers will find valuable

 Your ability to write with clarity in a blog, showcase photos and video, tweet effectively, etc. makes you that much more attractive to recruiters

 Regardless of job type, company size, or industry, every company today needs employees who are skilled in social media.

 Those who bring industry expertise and social media savvy have the distinct advantage in the job market

BUY NOW!!!
 www.onlinejobsearchbook.com.
 

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