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Eleanor Reid White
(pseudonym, E. R. Reid)

E.R. Reid is the founder and president of Fruition, LLC, a strategy consulting firm that specializes in developing quality tools that help produce successful life transitions. She has spent over 14 years helping companies and individuals develop winning vision and mission statements that translate into successful strategies. 

Ms. Reid focuses on helping others achieve success by discovering their unique purpose. As the host of the cable program "Establishing Your Purpose", she helps viewers understand the need for pursuing purpose and achieving it through each area of life. Having spent the early part of her career as a management consultant with some of the world's most prestigious firms, she now focuses on applying her effective methodologies to the complexity of life management. Her unique abilities include the successful marriage of her strong analytical skills to her powerful ability to empathize with people from all walks of life. Her ability to bring order to the chaotic and simplify even the most complex of circumstances is what allows her to develop effective tools that bring resolve to her clients. 

Ms. Reid holds a B.S. in Metallurgical Engineering and Materials Science from Carnegie-Mellon University and an MBA from the Stanford University Graduate School of Business.


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