"Tis the Season" by Wendy Weiss

 Wendy Weiss

The holidays loom. Office parties, family celebrations, religious celebrations, celebrations with friends. Meetings are cancelled. Decisions are postponed. Too much to do, no time to do it. The sales process turns to sludge.

The holidays can be a frustrating time for sales professionals. Telephone prospecting calls end with no appointment the prospect instead saying, "call me in the New Year." Proposals languish. Decisions are on hold.

During that time from Thanksgiving through the end of the year, how do you keep from losing your momentum and how do you keep the sales process moving forward? If you are not able to keep the process moving, January can feel almost like starting over. Instead of leaping into the New Year with prospect meetings and starting new customer projects you are busy following up with all of the prospects who said, "call me in the New Year." Here are two steps that you can use to keep your sales process flowing, not only over the holidays, but also year round.

1. When prospecting by telephone for new appointments do not tamely accept the standard response, "call me in the New Year." Instead, suggest to your prospect that you schedule a meeting in the New Year and promise to call to confirm that meeting. (In the "old days" prospects would frequently say they didn't have their New Year calendar. In these days of palm pilots and contact management software that doesn't fly. After all, January is only next month!) At least 50% of your prospects will go ahead and schedule the meeting leaving you with 50% less follow up calls to make in January.

This is what you say:

"Let's pencil in a date and time for January. It's not carved in stone, I'll call you to confirm and if it doesn't work out we can always reschedule. Is early January good or is later in the month better?"

This way you'll have a series of prospect meetings already lined up for January!

2. When a prospect asks you to submit a proposal, then and there set up a meeting time with your prospect to go over that proposal. Ask your prospect when they want the proposal. When they give you a date or time frame say:

"Let's set up a time for me to come by and go over the proposal. Is (fill in date) good or is (fill in date) better?"

It does not matter if your prospect wants to meet in December or in January. The point is that you have kept the process moving forward, you have an appointment to discuss the proposal and you do not have to spend time in January making calls to follow up to schedule the meeting or get a response on that proposal.

And remember, on the appointed day, make sure to bring two copies of the proposal, both signed and ready for your prospect's signature.

Happy prospecting, happy closing, happy holidays!

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'Prospecting Success" by Wendy Weiss

I spent my formative years in ballet class. While other kids went out to play, I went to ballet class. In high school while others attended after-school activities or hung out together, I went to ballet class. By my mid-teens I was taking class five or six times a week or maybe even more. This was a habit that continued till injuries sidelined my professional dancing career.

This habit of taking a ballet class every day was not mine alone. Every dancer, professional or those seeking to become professional, takes class every day. It's a habit, it's a reality, it goes with the job. It is impossible to dance professionally without taking class. Even the stars, Barishnykov, for example, take class every day.

In my late teens I had some personal crises that stopped me from going to class everyday. At one of my rare appearances in class, my teacher asked where I had been. I told her what was going on in my life. She said to me, "That's no reason not to take class. You have to take class everyday, no matter what."

Sounds harsh doesn't it? But she was right. Not taking class only gave me something else to feel bad about.

When I started my sales training business, I used that same "no matter what" approach to prospecting. I prospected every day. I started out with absolutely no corporate connections. I was a ballet dancer, I only knew other ballet dancers. I did, however, know how to prospect. On and off for years my "day job" had been telemarketing. I began to prospect the same way I learned to take class, every day, no matter what. Five years later I have a thriving business. Even today I continue to prospect every day, while perhaps not for as many hours. Every day brings some prospecting activity, no matter what.

So how does the busy entrepreneur, busy owner or sales professional find the time to prospect every day no matter what? The answer is simple, put it in your calendar. Schedule time in your calendar every day for prospecting activity. At the scheduled time put aside what you are doing and prospect. Do not take other calls, do not work on other projects, do not  allow interruptions. Simply prospect. When the time you have scheduled is over, stop prospecting and go on with your other tasks.

Schedule appointments with yourself to prospect and keep those appointments. We get angry and upset when prospects miss appointments. Ask yourself: Why is it all right to miss an appointment with yourself? 

Prospecting success (just like learning to dance) comes over time. In order to keep your sales funnel full you must constantly be on the lookout for leads and prospects. By keeping your funnel full you avoid the boom and bust cycles that so many entrepreneurs and sales professionals experience. To be successful you must engage in some prospecting activity everyday, no matter what. It's a habit, it's a reality, it goes with the job.

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$$MONEY$$ SPELL by Leer

We all need to come to terms with money. It is a real factor in life, and like our relationship to spirituality and sexuality and kinship, personal wealth is a gift from the Universe. Those of us who possess a positive self-image often have a positive relationship with money. That is not to say they worship or love money; rather, these people have their needs met financially. They feel that they deserve to have their material possessions, and they run their lives to achieve financial goals. Some people are very content making a living wage, having an apartment or small home, others make large sums, and have many toys, many pleasures. Still others feel that they have been short-changed by life, and for those people, soul-searching about wealth seems appropriate. It is to those who wonder, "Shan't I have the wealth that others do?" that I dedicate this Money Spell.

Preparing Your Space for The Money Spell

Any time is the right time if the right time for this Spell, and especially upon the New Moon or Full Moon one should perform it. Do it regularly, for it often takes up time to accept its power. Prepare your room and yourself for this Spell. Take a bath in one cup of sea salt, one cup of bicarbonate of soda. Smooth Florida Water, or Almond Oil on your skin. Clear your room of clutter, and clear your scattered mind by taking a few deep breaths. Feel centered. You may do this alone, and if you have friends who care to do it with you, all the better, since the energy charge increases its effectiveness. Light a candle of gold, silver, or green or any color, which reminds you of Wealth. Perform in the nude, and gaze into the candle before and after reciting the words. You may leave the candle burning in a safe area until it burns out, or if you do it in your bedroom or bath, you might wait for the candle to complete while you share its space. You may snuff it out with your fingers, a snuffer or spoon, but NEVER blow it out, for then the energy is shunted. To begin say these words:

GRACIOUS UNIVERSE, BOUNTIFUL EARTH,
HELP US SEE WHAT WE ARE WORTH,
MAKE US PROSPEROUS FOREVER,
FROM OUR LABORS, DELIVER TREASURE.

SHOW US PATH TO FORTUNE'S DOOR,
HAVE OUR WEALTH INCREASE BY SCORE,
SEND SILVER FROM OUR SISTER MOON
LET FORTUNE'S WHEEL PAY GOLD DOUBLOONS
PLUS BOUNDLESS POWER FROM THE SUN,
SO MOTE IT BE, THIS SPELL IS DONE!

--BLESSED BE-

"Know Your Credit Score" byline: Barbara Kavovit

The most important part of qualifying for a mortgage isn't how much of a down payment you can make, it's how good your credit score is. The better your credit, the more easily you can secure a mortgage loan, even without a fat bank account or a high-paying job. The first and most important action you should take is to get your credit report from each of the three major credit bureaus, Experian, Equifax, and TransUnion. You have to get all three reports because the companies and utilities that extend you credit don't report to all three bureaus. The result is that each consumer has three credit reports with three different sets of information. You can access the reports for free at least once a year. If you find errors and report them (see below for details), you can get a revised report for free.

Your credit score is based on the information in the credit report. In the simplest terms, the score indicates how likely you will be to pay back a loan in full and on time. According to Steven Burman, president of Credit Advocates and an expert credit counselor, it reflects your credit history, how much debt you currently carry (called outstanding debt), how much debt you're already approved to carry in the future (add up the credit limits on your credit cards for the answer), how long your credit history is, and how timely you are in paying bills. The higher the number, the better your credit is, ranging from a low of 300 to a perfect score of 850. Do everything you can to improve your score -- it's even more important than saving money, in my opinion! Why? Because the higher your score, the better the interest rate you will get. If you have a very high score, you may even be able to buy a house with no money down.

Improve Your Credit Rating
Steve says that you have to take personal responsibility for your credit, and I agree. The first time many people see their credit reports is when they are about to purchase a home or a car. Because it can take about 3 months (and sometimes much longer) to change a credit score, if the score is wrong or low at that time, it could be too late to fix it. You could lose that fabulous apartment! Don't let that happen -- start changing your score today. Here are six proven ways to improve your score:

1. Check and correct your credit history 
Thirty-five percent of your score comes from your credit history, according to Steve. Unfortunately, 70 percent of credit reports contain errors -- mistakes that can adversely impact your score! Mistakes range from the misspelling of names, to reporting wrong addresses or places of employment, to confusing the accounts of people with the same name, to including outdated information. You can and should report errors to each of the credit bureaus since they do not share information. You can file disputes by phone or by mail, but you may find that it is most convenient to dispute errors online. Once the credit bureaus receive a dispute, they have 30 days to investigate. If they cannot verify the information in that time, it is deleted or corrected by default. Once you dispute information, the onus is on them to prove it. If your payment was late once or twice and the creditor reported it to the credit bureau, you can ask the retailer or credit card company to issue a letter of correction. For example, many retail stores would prefer to keep your business by issuing a correction than lose it by refusing to. Always follow up on promised corrections by rechecking your credit report. If some of the accounts on your report are old and closed, tell the credit bureau that you don't recognize them. They will investigate, find that you are not a customer, and remove them. It's best if your credit report lists only active accounts. Even when some of the accounts are closed, having dozens of them may make lenders assume that you are not a stable credit risk.

2. Pay down high balances 
The amounts you owe on revolving credit accounts are responsible for 30 percent of your score. Steve says the fastest way to improve your credit rating is to pay down balances. After he advised one client to use all of his available cash to pay down his credit card bills, the client's credit score went up by 100 points. Keep revolving credit accounts under 30 percent of the available limit. For example, if your credit card limit is $10,000, keep the balance under $3,000. High balances adversely affect credit ratings. Plus, credit card debt is expensive to carry. Some cards charge up to 24 percent interest on unpaid balances. Are the designer jeans and fur jacket really worth that? Pay off your credit cards! You can also negotiate with your credit card company to reduce or eliminate interest charges and sometimes even reduce what you owe.

3. Make history with your credit 
It's good to have some activity and history on the account. "Many people think closing accounts will make their credit look better, but it depends," says Steve. "Look at the accounts you are closing and keep the oldest one. Length of credit history counts for 15 percent of your total score."

4. Think twice about new credit 
When you open a new credit card account, the creditor makes an inquiry to one of the credit bureaus to evaluate your history. The number of recently opened accounts and credit inquiries accounts for 10 percent of your score. (Note that checking your own credit report doesn't count as an inquiry, however.) "If you start applying for loans at an auto dealership or a bank and each one does an inquiry, it's a negative," says Steve. When a store sends you a sales pitch saying you're preapproved for credit, resist the temptation to fill out the application form. One credit card is all you really need. At any rate, closing an account doesn't mean it automatically disappears from your credit report. You have to ask them to remove it. Better yet . . . 

5. Pay with cash 
Using debit cards and cash are good ways to control your debt (and therefore maintain a great credit score).

6. Pay all your bills on time 
Late payments can have a substantial negative impact on your score. For example, you can raise your score by as much as 20 points simply by paying bills on time for 1 month!

For more information on improving your credit rating, visit the Federal Trade Commission's credit repair page at www.ftc.gov/bcp/conline/pubs/credit/repair.htm. To dispute information in a credit report, here is how to contact the credit bureaus:

Equifax Information Services, LLC
Disclosure Department 
PO Box 740241 
Atlanta, GA 30374 
800-685-1111 
www.equifax.com

Experian 
475 Anton Boulevard
Costa Mesa, CA 92626 
or 
955 American Lane
Schaumburg, IL 60173
888-397-3742 
www.experian.com

TransUnion LLC
PO Box 1000
Chester, PA 19022
800-888-4213 
www.transunion.com 

Annual Credit Report Request Service
PO Box 105281 
Atlanta, GA 30348-5281
877-322-8228 
www.annualcreditreport.com

Annualcreditreport.com is the official site that helps consumers obtain the free credit reports they are entitled to annually, as required by law.

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Your Voice Is Your Instrument by Wendy Weiss

On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body language available to add layers of meaning. On the telephone, you have only your voice and the words that you use. The way that you use your voice can make or break your conversation.

Imagine that you are telling a bedtime story to a child. You would not drone on in a bored tone about the “Big, Bad Wolf.” No! You would put fear and passion into your voice to have that story come alive for that child. On an introductory call, you are telling your story to your prospect. Think about it in the same manner—what you would like that prospect to hear, feel and see. 

The emphasis on any particular word can totally change the meaning of a sentence. Let’s take the phrase, “She is not a thief.” If you emphasize the “She”—the sentence means that she is not a thief, but someone else is. If you emphasize “not”—the sentence is a defense. If you emphasize “thief”—the sentence implies that she is something else that you have just not named. Think about the emphasis that you wish to make—and use your voice accordingly!

Look at each sentence in your sales pitch and determine what you are trying to convey and what is the best way to do so. Try out different line deliveries, until you are satisfied with the result. Use a tape recorder to listen to how you sound. Do you sound like someone with whom you would like to have a conversation? Listen for warmth and passion in your voice. Do you sound interesting? Convincing? Confident? Is your speech clear, professional and pleasant? Or do you sound angry, tired, tentative or bored? Is your speaking voice nasal, a monotone or singsong? Do you speak too fast or too slow? Do you mumble? Remember as you listen to the tape that you hear yourself differently than do others. By listening to your taped voice, you will hear yourself as others hear you.

Once you have determined what you wish to convey to your prospect, practice your script until it flows easily. You do not want to sound like you are reading a script. Call your friends and pitch them. Perhaps you can work with a colleague who is also making introductory calls. This way, when you have your prospect on the telephone, you will be prepared and voice the message that you wish to voice.

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

Why Are We All So Afraid? by Wendy Weiss

What can strike terror into the heart of even the most successful sales professional or entrepreneur? 

Cold Calling.

What can crush self-confidence, destroy self-esteem and leave even the most seasoned sales professional quivering with humiliation and defeat?

Cold Calling.

But why?

Every culture has its myths and stereotypes, and one of ours is the stereotype of the manipulative, unscrupulous salesman. The term "sales" conjures images of untrustworthiness and deviousness. We have the stereotypes of the "traveling salesman," the "used car salesman" and, of course, the "telemarketer." 

These terms do not literally describe what the person is selling; they take on a larger meaning. For example, our cultural translation of "used car salesman" is not simply someone who is selling used cars, but instead means someone who is unethical, uncaring and will pressure you into a sale that is not necessarily in your best interest. "Telemarketer" has come to mean not just someone who sells over the telephone, but someone who interrupts your dinner, doesn't listen and tries to pressure you into meaningless, valueless purchases. It can also mean someone who is running a scam over the telephone, usually preying on the elderly.

This is not the reality of individual telemarketers or used car salesmen. It is the stereotype. And these stereotypes do a huge disservice to most salespeople. Far too often, salespeople buy into these stereotypes, these images of untrustworthiness, placing themselves, in their own minds, on a lower level than their prospects.

If you buy into these negative images, you are at a disadvantage before you even pick up the telephone to call your prospect. It is imperative to change the way that you think about this process. Examine your intent:

? Is your product or service meaningful?
? Does it provide a benefit?
? Do you believe in the value and benefit of what you are selling?
? Are you doing the best that you know how to insure that your customers get what they need?

If your answers to the above questions are that you have a meaningful product or service, it provides value, you believe in your product or service, you are doing your very best to insure that your customers get what they need-if those are your answers, why then, you don't fit the stereotype. Stop acting as if you do! Stop apologizing. Stop feeling uncomfortable. Proceed with pride and integrity.

But there are some additional reasons that people fear cold calling. When you are face-to-face with someone, you have all of the visual cues to help you through the sales process. How does the person look? How is she dressed? What are her facial expressions? Does she make eye content? Is she smiling? Is she frowning? We instantly and intuitively assess these cues, and they help us determine what is happening in our communication. 

On the telephone, you have none of those cues. That's what makes it so scary. It's as though you are suddenly blind, and you cannot tell what is going on. It is important to train yourself to listen very deeply when you are on the telephone-you must hear those cues that you would normally see. And remember-your prospect has no visual cues either! That is why it is imperative to use your voice expressively and have a clear message.

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

Who Should I Call? by Wendy Weiss

Over the past several months, I have received e-mails from readers who are starting to make introductory calls. They ask how they can pinpoint whom to call. They are really asking two questions. The questions are: "Who should I call?" and "Who is most likely to buy?"

Part of sales is simply numbers. If you open the telephone book at random and simply start dialing, if you stay at it long enough, eventually, you will reach someone who will say "yes." This would take a long time and not be particularly productive—but it would happen.

A better approach is to create an "ideal customer profile." And here you need to be very specific. You are creating the model to which you will match all of your prospects. I call this "prequalifying." The more specific you are, the easier it will be to find the best prospects—the ones who are most likely to buy. Look at all the demographics; location, revenues, number of employees or specific industries. If you are in the consumer market, look at age, income level, interests...

If you've been in business for a while, take a look at your top 10 customers. Plot out what they have in common. Look for similarities—you can assume that businesses that are similar might also need your products or services. What are the industries? Do the decision-makers have similar titles? Take the time to fully break down all of the similarities in your customer base. The more clearly you can define your potential customers, the easier it will be to find them.

Another good place to look when creating your "ideal customer profile" is at your competition, because your competition's customers are potentially your customers as well. Call your competition and ask for their marketing materials or visit their web site. Generally, these will list past and/or current customers. You can analyze this list in the same manner that you analyzed your customer list.

Look also at why your customers buy your products and/or services and why they buy from you. Understanding the need and understanding the benefits to your potential customers will go a long way to help you target whom to call.

Once you have your "ideal customer profile" (and by the way—you could have several different "ideal customer profiles"), go to the library and tell the librarian exactly what you are looking for. She should be able to tell you exactly where to find lists of prospects—for free. At the library, they have association directories, trade journals, business directories…

Also, join associations in related industries where you might find prospects. This will provide you with valuable networking opportunities along with a membership directory. If you do not want to join an association, contact them anyway—sometimes they sell membership directories. You can do the same thing with trade publications in related industries. They sometimes sell subscriber lists. Your local chamber of commerce is also a good place to look for leads.

Lists of prospects are everywhere. All you need to begin is the company name and main telephone number. Everything else—the name of the decision-maker, the correct company address, etc.—you can find out in your telephone call.

Once you have your list, divide your leads into "A," "B" and "C" according to the priority you give them—"A" being highest priority and "C" the lowest. You can move leads from list to list as you gather new information. Concentrate on your "A" leads. They are the ones with the most potential. If, however, you are a beginner, are not yet comfortable and/or are trying out a new approach, start with your "C" list. It will be low priority, low anxiety, and you will get some practice and more than likely some "yes's."

Wendy Weiss © 2003

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

The Wasted, Unproductive Follow Up Call by Wendy Weiss

I received a telephone call yesterday. It was someone I'd met at a networking group months ago. She reintroduced herself, mentioned the group where we'd met and said she was calling to follow up. She did not say about what. I asked the question for her, "Why are you calling? What did we discuss?"

She told me that she makes customized covers for laptops. I thought that was nice, but I didn't need one and still didn't understand why she was calling me. She then told me she makes other types of customized covers too. I said, "Oh."

We had now been on the telephone for a couple of minutes. I still really didn't understand why she was calling me. She seemed to want me to lead-but she was the one who had made the call! 

I try to be nice, I always talk to people who call me-it's my business. Other people are not always so nice or willing to give time to strangers who call for no apparent reason. 

Finally my caller asked if I was developing products that might need covers. I'm currently developing a new product that will go in a binder. I told her about that. She said they also could do customized packages for products. She continued to point out that the work was customized and I could get "whatever I wanted." Now what I wanted was binders, I could get them in Staples or some internet discount site or from a vendor who specializes in these types of products, so telling me I could get "what I want" doesn't make a lot of sense.

I asked if she could give me an example. She had no samples to send and no brochure or catalogue with appropriate examples. She had a web site, which only showed laptop covers. The caller kept reiterating that her creations are "customized" and that I could get "whatever I wanted." She kept reiterating this as if it was important. It wasn't.

She was selling features, "It's customized," rather than benefits, "It will make your product unique and it will make it stand out. It will add value. It will help with your brand and image. You will sell more because of the way it is packaged." These are benefits. What a better outcome to the conversation if she had only mentioned one of them!

Think also what a better outcome if she had suggested, "Let's get together and talk about your product. We could do some brainstorming as to how it might look and what you want to accomplish with the packaging and I could make some recommendations." I would have gladly met with her. Who knows what might have followed that meeting?

At that point it was time for me to get off of the telephone. I had a coaching client calling in 5 minutes and I needed to get ready. As we ended the phone call she said, "I'm here if you need me." That's nice, but she had never given me a compelling reason to think that I might need her.

I was annoyed. She was probably very frustrated.

So what are the lessons learned?

1. Understand your sales cycle and the goal of your telephone call. This caller had no agenda beyond calling to "follow up." After that, she expected me to lead. 
2. Focus on the benefits not the features! Imagine your prospect thinking to themselves, "Why should I be interested? What will this do for me?" If you want your call to succeed, you must answer those questions.
3. Ask for what you want. (See #1.) Once you know the goal of your phone call, you must ask for what you want.
4. Keep asking for what you want.

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

"Warm Calling" vs. "Cold Calling" Rant" by Wendy Weiss

Had another conversation with yet another entrepreneur who told me he does not "cold call," he only does "warm calls." 

I continue to be baffled by those who cut off possibilities with a semantic twist. "Cold call, warm call," it's simply a state of mind. Your mind. Your prospect does not make those distinctions. Just because you have designated a call to be "warm" doesn't mean that the person you are calling thinks it's "warm." This "warm call/cold call" concept is a smoke screen that covers the real issue.

The real issue is controlling your message. The real issue is being able to communicate with a prospect so that they understand and resonate with what you have to say. The real issue is about having the skill necessary to communicate with a prospect under any circumstance.

Prospecting by phone, introductory calling as I prefer, is a communication skill. Like any communication skill it can be learned and it can be improved upon. The idea when introductory calling is to contact a qualified prospect and entice them with your message. You have a brief amount of time on the telephone to catch and engage your prospect. If you are not able to do that, the call ends without achieving your desired result. If you have the proper skills, however, it is possible to have extremely productive conversations with prospects no matter how you choose to categorize them, "warm" or "cold."

The idea of a "warm call" is that you've had some prior contact with your prospect and that you have somehow "warmed up" the call. The prior contact might be with a letter sent before your call, it might be that you have encountered the prospect elsewhere it could also be that you have a referral.

All too frequently callers who use the "I only warm call" approach do not adequately prepare for their calls. Instead, they rely on the appellation "warm." If you are one of these callers, stop right here and ask yourself these questions:

--> How many "warm" prospects have said "no" to me over the years?

--> Would those calls have been more productive if I had been better prepared and more in control of my message?

Although you may have sent a letter, you have no guarantee that your prospect has read it. Although you may have met previously, your prospect may not recall that. Although you may have a referral that is no guarantee that your prospect will meet with you or have any interest at all in your products or services.

When you are on the phone with a prospect you must deal with them, where they are, at that particular moment in time. If your prospect hasn't read your letter, doesn't remember the person who referred you, or is simply having a bad day, that's out of your control. What is within your control when prospecting is to have honed your skills so that your message is clear and so that you can respond in any situation. 

When you have skills, you know how to catch a prospect's attention, you know how to keep their attention, you know how to respond to questions and objections and you know how to ask for what you want. When you have those skills it's no longer about a "warm" call or a "cold" call, it's about communication, conversation and results. 

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

Use Testimonials to Market Yourself by Wendy Weiss

Testimonials are a wonderful way to market yourself. They give you credibility-a third-party endorsement. It is no longer you alone saying that you and your company and products or services are phenomenal-it is someone else saying that they are phenomenal! When you place an ad, everyone knows that you have paid for it. It is you "tooting your own horn." Much more believable and credible is someone else "tooting your horn!" Use testimonials in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations and/or on the telephone as success stories.

So, how do you get all of those glowing testimonials from satisfied customers? Ask. Get in the habit of asking every single satisfied customer for a testimonial. There are many ways to do this. Here are a few:

1. Ask your customers to fill out a brief customer satisfaction survey. Leave space for comments at the end. Make sure to also ask at the end of the survey, "May we use your name and comments in our marketing materials?" Have a space for them to check "yes" or "no," along with their signature. Most people are delighted to have you use their comments!

2. If you use public speaking to increase your visibility and generate leads for your business pass out an evaluation form to your audience. Make sure to ask at the end of the evaluation form, "May we use your name and comments in our marketing materials?" Have a space for them to check "yes" or "no," along with their signature. Again, most people are delighted to have you use their comments!

3. Using the satisfied customer's name greatly increases your credibility. It is far stronger to have an endorsement with a name than without. Use the customer's name and the company name. Make sure to ask permission to use their name first.

4. Ask your customers to write testimonial letters. Say, "I was wondering if you could help me." (People love to help!) "Would you write a testimonial letter for me outlining how happy you are with our product/service?" (Only ask customers that you are sure are happy!)

5. Offer to write it for them, "I know that you are very busy. I'd be more than happy to draft something for you to edit." People do genuinely want to help, and people are also genuinely very busy. This makes it easy for them to help. 

6. Every time you complete a project and/or a customer says something positive to you about your product/service, say to them, "Would you write that down on your letterhead? It would be a big help to me, and I would use it to market my product/service."

7. Use your testimonials as success stories when speaking with prospects or even customers. This enables you to tell others what you have accomplished for your customers without appearing to brag. The model of a success story is: Your customer had a problem. You fixed it. They are now very happy. Remember to always tell your success story from the customer or prospect's point of view. That means stick to the benefits that your customers received from your work.

8. And if you occasionally suffer from the "blahs," here's another tip. Post your favorite testimonial letters on a bulletin board or clear wall space near where you work. Put the rest into a three-ring binder. Anytime you start to feel "blah," read through your letters from all of the people saying how much you have helped them. It will perk you right up!

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

The Confident Seeker by: Patricia Soldati

Self-confidence can make or break a job or career search. With it, you trust your own abilities and have a general sense of control in your life. Without it, you’re frustrated and stuck – until you learn that developing it – and keeping it – is really within your own control. 

My clients are young and older, male and female, rich and not-so-rich. They are planners, engineers, marketers, filmmakers, community activists, designers, social workers and sales managers, to name a few. Their goals range from moderate, in-place change to “just help me find a job” to significant career-change. 

As a result of this experience, one thing is abundantly clear: a diminished sense of confidence tags right along with everyone who seeks out a new opportunity or a meaningful career. It’s a nasty little irony: just when you need it most, your personal power slips right out of your grasp. 

No one is immune, even though it often feels like you are the only one who is vulnerable. Whether your search is one of choice or through the force of downsizing, or whether you hold a fancy title or not, a landing in a new job or career is intimidating for all there is to learn...the choices...the financial insecurity...and the ultimate uncertainty of all: “Will I really find what I’m looking for?” 

It chips away, making your voice weaker, your actions heavier. You wonder “Will they like me? Will they hire me? Can I continue to please my boss?" 

Lack of self-confidence is not necessarily related to lack of ability. Rather, seekers who lack confidence depend excessively on the approval of others in order to feel good about themselves. They tend to avoid taking risks because they fear failure. They generally do not expect to be successful. They often put themselves down and tend to discount or ignore compliments paid to them. 

By contrast, self-confident people are willing to risk the disapproval of others because they generally trust their own abilities. They tend to accept themselves; they don't feel they have to conform in order to be accepted. 

How is Self-Confidence Developed?
Many factors affect the development of self-confidence. Parents' attitudes are crucial to a child’s sense of self-worth, particularly in the child's early years. When parents are accepting, children receive a solid foundation for good feelings about themselves. If one or both parents are excessively critical or demanding, or if they are overprotective and discourage moves toward independence, children come to believe they are incapable, inadequate, or inferior. 

However, if parents encourage a child to moves toward self-reliance and accept and love their children when they make mistakes, he or she will learn to accept themselves and will be on their way to developing self-confidence.

Playing A Stronger Game
Does this mean this mean that, as an adult, you are doomed if you weren’t blessed with the perfect childhood?  No, of course not. It does suggest, however, the wisdom of examining any beliefs you hold that negatively influence your confidence. For example, believing that you must have approval from every significant person in your life is a perfectionist and unattainable goal. It is more desirable to develop personal standards and values that are meaningful to you and not dependent on the approval of others.  Similarly, if you wallow in “the past has done me wrong”, consider that, as an adult, you can become aware of those influences and make a choice to move beyond the ones that no longer serve you. 

And here are SEVEN more ways to step into your power: 

1. Develop a strong personal foundation. Clean up unfinished business that chips away at your sense of self; understand your inner gifts and talents, and articulate the values that are most important to you. 

2. Create an empowering environment. Eliminate the people and things that take your energy and power from you.

3. Let go of obligations -- even if only for a few hours. Do something that inspires you.

4. Physical self-care. This always precedes personal power. When you are feeling low physically, everything else will fall a little flat.

5. Remember a pride story. For an instant confidence boost, recall an event or an accomplishment that you are quite proud of. Ask “What inner qualities did it take for me to achieve this?” to tip the confidence scales in your favor. 

6. Give up old hurts. They keep you in victim mode.

7. Create thoughts that transform. When negative thoughts take hold, acknowledge them...and replace them with a positive affirmation.

When you tap into your personal greatness, your world opens up. It is easier to take new steps and assume risks. You are mentally, physically and emotionally expanded – which radiates to those around you. You are centered, clear-headed and able to focus on moving forward. 

Most important of all – remember that it is a process. Our confidence will rise and fall – what’s important is that you know how to gain it back.

The Terror of Cold Calling by Wendy Weiss

What can strike terror into the heart of even the most successful sales professional  or entrepreneur? What can crush self confidence, destroy self esteem and leave even the most seasoned quivering with humiliation and defeat? But fear not! 

Top Ten Tips for Terminating Telephone Terror  

1. Make telephone calls.  Few things are more terrifying than the unknown. The fear you create for yourself is far worse than the reality of cold calling. Once you start making telephone calls and continue making telephone calls it gets easier. You overcome fear by doing. 

2. Make a lot of telephone calls: If you have only one prospect to pursue, that prospect becomes overwhelmingly important. If you have hundreds of leads, no one prospect can make or break you. The more calls you make, the more success you will have.

3. Prepare: Prepare for cold calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your product or service. And know the goal of your telephone call.

4. Practice: If you are new to cold calling or uncomfortable with cold calling practice your pitch out loud. Role-play with friends or colleagues. Practice various sales scenarios. This way you will not have to worry about what you are going to say, you will be prepared and you can focus in on your prospect.

5. Start with less important leads: It will be good practice and less stressful. Once you feel more comfortable, start working on the more important leads. 

6. Stay calm: You will for the most part be talking to people who will appreciate your call. If a prospect is rude, remember: This is not personal. They may just be having a bad day. Move on.

7. Your priorities and your prospect’s priorities are different: You want an immediate “yes,” your prospect may want to finish a report, finish a conversation, start their vacation… Be very careful not to read negative or extra meaning into early conversations with your prospect or prospect’s secretary. If, for example, your prospect’s secretary says that your prospect is “on the phone,” “in a meeting,” or “out of the office,” that does not translate to “My prospect knows that I am calling and is avoiding me. 

8. Some things are out of your control: If a prospect does say “no” ultimately that is out of your control—but what is within your control is continuing to prospect and continuing to make calls. It is also within your control to improve your cold calling skills, take seminars, read books or hire a coach—then fewer prospects will say “no.”

9. The object of Arlene’s game is to focus on rejection. The goal is to reach 100 points. You get 1 point for every rejection. Give yourself 1 point for every “no” answer. If your prospect says “yes,” that’s a bonus! Focus on acquiring points. The more calls you make, the more points you acquire. When you reach 100—You Win! Give yourself a prize!

10. Have fun: This is not life or death—it’s only a cold call. The fate of the world does not rest on you and your telephone. You will not destroy your company or ruin your life if a prospect says “no.” Loosen up, be creative, have some fun!

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Telephone Etiquette Sounds Right by Wendy Weiss

A true story. In the course of sending out a mailing to prospective clients, I found it necessary to verify some addresses. I called the main telephone number for one of those prospective clients. The receptionist answered the call, and a conversation ensued…

RECEPTIONIST: ABC Company.

WENDY: I have some correspondence that I'm addressing, and I need to verify some information. Your mailing address is 123 Main Street?

RECEPTIONIST: Sounds right.

Sounds right? (Question: How did she get to work that morning?) Sounds right? Does this sound right to you?

The person answering the telephone at your company is your representative to the world. This is the person who makes the first impression for your company, and the world sees this representative as YOU. In this conversation, the receptionist seemed unconcerned, careless and not too bright. A caller could easily assume that this is the way the entire company functions, that it's the way YOU function. 

Think about the impression you wish to make. Do you want to be seen as clueless (I don't know my own address) or as intelligent, businesslike and professional?

Here are some tips to help make an intelligent, businesslike and professional impression on the telephone:

1. Hire someone whose speech is clear, articulate and pleasing. (Tip: Have your job candidates leave a voice mail for you. If you do not understand what they are saying, or you do not care for their tone or speech quality—no one else will either.)

2. Make sure that your telephone representatives know all key company information (your company name, address, etc.). Have that information posted prominently for easy reference.

3. Develop a plan to route and handle all calls. Have the plan in place before problems occur. 

4. Make sure that anyone answering your company telephone knows the responsibilities of various individuals at the company. Again, have that information posted prominently for easy reference.

5. There is an old saying, "The customer is always right." Bring that saying back. Treat all callers, even ones that call to complain, with respect and concern.

6. Try not to put callers on hold. (Do you like being put on hold?) If you must put a caller on hold, explain that you are doing so and that you will be back in just a moment. If that moment is longer than anticipated, go back to the caller and tell them it is taking longer than you anticipated. Offer them the option of calling back, going to voice mail or continuing to hold.

7. Do not chew gum, eat, drink or have conversations with other people in the room when you are answering telephone calls. Keep background noise to a minimum — no loud conversations or music.

8. Treat your callers the way you would want to be treated. If you're not sure, ask yourself, "How would I feel or react if someone said or did this to me?" Act accordingly.

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Talking to a Prospect as if to a Friend by Wendy Weiss

While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a 10- to 15-second commercial on what your company does, offers or stands for. Use it when you meet someone new in business, use it at networking meetings, and use it on the telephone as part of your introductory calling script.

Here is the sound bite from my client:
Client: We offer complete marketing solutions.
Wendy: (With eyes glazing over…) Huh?

The idea behind the sound bite or elevator speech is to communicate clearly, easily and effectively what you do and why someone else should be interested in what you do.

I asked my client, if a friend asked her to explain what she does, would the answer be "complete marketing solutions"? Probably not. And there's your litmus test. If a phrase would make a friend think you'd suddenly lost your mind, don't use it in a conversation with a prospect! Most likely, it sounds artificial and probably doesn't actually mean anything. That same phrase may be fine in writing, for your brochure or web site, but it is not as effective in spoken language, because written language and spoken language are different.

These differences come into play when you are writing an introductory calling script. Write your script down the way that you speak. If your script is in written language, you will sound phony. Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses and the occasional "ah" or "um..." Write your introductory calling script with no punctuation and no capitalization. If there is a point that you particularly wish to emphasize, underline or highlight it. It is imperative that you sound real, so you may want to try talking into a tape recorder, then playing it back and writing down what you've said.

Try to stay "jargon-free." Every industry has its own jargon, but you must know and use jargon appropriately. If your prospect does not understand your industry jargon, then she will not understand you when you use it! Instead, become conversant with your prospect's industry jargon—then, she will see you as an expert who understands her industry and her issues and concerns.

When you are writing your script, keep in mind a particular individual to whom you will be speaking. Picture this person as a friend, as someone who is open and receptive to what you have to say. Speak to that person as you would to a friend, and not in formal business language taken from your company brochure.

I have seen perfectly reasonable, articulate human beings become stiff, formal and uncomfortable while trying to speak in a manner they believe to be "businesslike." They use unwieldy phrases like "complete marketing solutions," because someone told them it sounds more professional. It doesn't. If no one understands what you are talking about, no one will buy your product or service. Be yourself, and speak as you would to a friend. Remember your litmus test: Do not include anything in your introductory calling script that would make a friend raise an eyebrow.

The very definition of an introductory call is that you are talking to a stranger. You are telling your story to someone who knows nothing about you, your company and your product or service. You must be clear. For the ultimate test, before you get on the telephone, try role-playing your script with an eight- or nine-year-old. If that kid does not understand what you are talking about—no one else will either.

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Survival Strategies for Entrepreneurs by Wendy Weiss

1. Do the moneymaking things first.
For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.

2. Develop a sales and marketing plan.
What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and then view your plan as your map to reach those goals.

3. Follow your sales and marketing plan.
While plans do sometimes change, one of the biggest challenges faced by entrepreneurs is how to be proactive rather than merely reactive. Having a plan in place and following it allows the entrepreneur to move the business forward.

4. Do at least three things every day to promote your business.
In the immediacy of day-to-day business life, it is easy to let sales and marketing activities fall by the wayside. Keeping on top of and servicing existing accounts seems to always take precedence over developing new accounts. But without new accounts, there are no future accounts! Keep your momentum by doing at least three sales/marketing/promotional items every day.

5. Do the things you do well. Hire people or partner with others to do the rest.
You cannot expect yourself to do everything perfectly. Even if you did, there are not that many hours in a day. Do what you do well. Do what makes money. Delegate the rest.

6. Delegate appropriately and effectively.
Find people whom you trust to do what needs to be done. Be clear about your expectations and their responsibilities.

7. Give employees some autonomy in their decision-making process.
Once you have the appropriate people in place, let them do their job. Micromanaging is not a good use of your time. You have hired your employees to do the things you cannot do or do not want to do. Let them do it.

8. Encourage employees to think creatively.
Encourage an atmosphere of ownership and responsibility by allowing employees to offer suggestions, make changes and discover new possibilities.

9. Minimize paperwork and bureaucracy.
While accurate records are important, records and paperwork are meant to help, not be an end in themselves. Always ask yourself if a particular procedure helps or hinders. Decide what to do accordingly.

10. Schedule time to have fun.

Enough said.

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Summertime Blues by Wendy Weiss

It's summertime!

1.   No one wants to be bothered.
2.   It's too hot.
3.   It's a beautiful day; everyone is out.
4.   No one is thinking about work.
5.   Prospects are getting ready to go on vacation.
6.   Everyone is o I'm preparing to go on vacation.
9.   I'm on vacation.
10. I've just returned from vacation.
11. My assistant is on vacation.
12. Their assistant is on vacation.
13. No one is in on Mondays.
14. No one is in on Fridays.
15. Prospects are catching up midweek.
16. Prospects leave the office early.
17. Prospects go to the office late.
18. Prospects take long lunches.
19. No one makes appointments till after July 4th.
20. No one makes appointments till after Labor Day.

Print this list out. Send it to your competition. Then, get on the telephone!

Life and work continue, even in the summer! If it's too hot, then your prospects will be in their nice, air-conditioned offices-where you should be, too, making calls. If it is a beautiful day,  some people may be out. The rest will not.

Everyone is not on vacation every day. If you happen to call someone who is on vacation, call him or her back when they return. If they are planning a vacation, schedule the meeting for when they return. If they have just returned from their vacation, schedule for a time when they say they will be caught up. If you are going on vacation, schedule for when you return.

Prospects are in the office on Mondays and Fridays, early and late. They are frequently at their desks during lunch-especially when you are calling the boss.

Prospects make appointments all summer long, just as they do in the fall, winter and spring. If a prospect asks you to call back after a holiday, suggest that you "pencil in a meeting for after the holiday." Promise that you will call to confirm it. Do so!

© 2005 Wendy Weiss

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Stuff We Make Up About Our Prospects by Wendy Weiss

"Please tell (your prospect) that (your name) from (your company) is on the line."

Hardly a phrase to arouse conflict—but astonishingly, it does!

"Please tell (your prospect) that (your name) from (your company) is on the line" is the phrase that I advise introductory callers to use with secretaries in answer to the question, "What is this in reference to?" [Note: Do not use this answer with a receptionist—that is a different situation with a different response. Receptionists aren't screening—they're saying, "There is no one here by that title."]

Routinely, when I'm conducting workshops or working one-on-one with coaching clients, people tell me this phrase sounds "rude," "pushy" or "too aggressive." They fear that in saying this phrase to a secretary, that secretary may respond negatively and keep them from their prospect.

This is fascinating. The words themselves are neutral. "Please tell (your prospect) that (your name) from (your company) is on the line." There's even a "please" at the beginning of the sentence to make it polite!

What causes this uproar? Let's imagine that Andrea Jung, CEO of Avon Products, Inc., calls your prospect and says to the secretary, "Please tell (your prospect) that Andrea Jung from Avon is on the line." Is she being "rude," "pushy" or "too aggressive"?

How about President George W. Bush? If he calls your prospect and says to the secretary, "Please tell (your prospect) that George W. Bush is on the line," is he being "rude," "pushy" or "too aggressive"?

If you believe that Andrea Jung and George W. Bush can say this sentence and you cannot, what does this say about your belief system? Do you believe that you and what you have to say are not important enough? If so, it is time to change the way you think. "Pushy," "too aggressive," and "rude " are all judgments that you put on yourself. Put another way, it's "stuff you make up." 

Remember that on an introductory call, your prospect's secretary (just like your prospect) is a stranger. You have no way of knowing what that prospect's secretary is thinking. You can choose to believe that she will view you as "rude," "pushy" or "too aggressive" or you can choose to believe that she will view you as confident, in control and having something important to say. In the first scenario, your expectation is that she will "screen you out." In the second scenario, your expectation is that she would put your call through, that you and your call are important.

Your expectations can become self-fulfilling prophecies. The first expectation is self-defeating. You are "doomed before you dial." The second is empowering—whether or not you actually reach that prospect. There are always more prospects, and you have the power to make more calls. Your expectation that your call is important and that you will eventually reach your prospect puts you in control.

© 2003 Wendy Weiss

BUY HER BOOK: Cold Calling for Women Opening Doors & Closing Sales

Speaking Funny Ten Tips on Using Humor Effectively in Your Presentations© by Fran Capo

My 20 year career as a stand-up comedian has taught me first hand, how to succeed with any kind of audience. When I moved into professional speaking, I quickly discovered the great advantage of professional speaking over comedy. In speaking you don't have to be funny! But if you are, you are considered a sensation. Knowledge and humor is a powerful mixture, and in speaking its a win-win situation.

Unlike a comedian, there is very little risk involved if a speaker bombs with a joke. If you "bomb" as a comedian you risk never getting booked again. If your humor fails as a professional speaker, simply continue with the presentation. No one however likes to hear a round of silence instead of one of laughter. Here are some tried and true methods to give your humor the best chance to succeed on the platform.

#1 - You don't have to be a comedian to be funny. Anyone can tell a joke. Find your comic persona. What type of humor are you most comfortable with? Some speakers are better at one liners, some at observational humor, others excel at story telling. Timing is essential. The closer you stick to your natural timing, the more success you will have.

#2 - Know your audience! Are they blue or white collar? Liberal or conservative? What do they have in common? Are there regional sensibilities? The nature of your audience determines the type of humor. A colleague of mine jokingly yelled out "Last call at the bar!" Only to discover most of his audience were Alcoholics Anonymous members!

#3- Localize and personalize your materials. Audiences love to be included. Tailor your humorous anecdote. Make it seem as if it just happened. They will think you are incredibly talented. Mark Twain said, "The best improvisation is rehearsed for 48 hours." It is better to say "On my way here from Newark Airport" than "A month ago when I was in Dallas. " Personalize humor from a joke book or speaker's file. The audience wants to relate to you, and you want to relate to them.

#4 - Be prepared with a few "What IF" lines. IF the mike malfunctions, IF the lights go out, IF a fire alarm sounds, IF, IF, IF. Have stock joke answers that you will use in these situations.

#5 - There are many ways to speak funny. Make enlargements of relevant funny cartoons. Use props. Have silly pledges or awards. You are only limited by your imagination.

#6 - Humor is important because it keeps your audience interested. Your job is to impart information. Humor keeps a audience tuned into your message. The more attentive they are, the more they will retain.

#7 - Space out the humor. The beginning, middle and end of a speech are the strategic places for a joke. You want to start with a laugh to warm them up, throw some humor in the middle to keep them interested, and end with a laugh so they will have a nice, warm feeling.

#8 - Practice telling the joke on unsuspecting friends. Just like with your speech, practice your jokes and delivery. Don't tell someone you are going to tell them a joke, just work it into a conversation and watch their reaction. If they laugh, you know you have a winner on your hands and you've mastered the joke.

#9- Do not telegraph the end of the joke - surprise them. Suspense is the key in any good joke. If someone feels they know the punch line, the joke is a let down. The listener should be waiting to find out what the punch line is. 

#10 - Be yourself and have a good time. If the audience sees you are really enjoying being on stage, your enthusiasm will be contagious. If you are having a good time, then your audience will too. 

Follow these simple steps, and remember to always leave them laughing!

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"Eighty Percent Of Success is Showing UP" by Wendy Weiss

The above quote, "Eighty percent of success is showing up." is from Woody Allen. It was particularly appropriate this past weekend.

I went to take a dance class. My favorite teacher was back in town for a short time. I was thrilled and ready to dance! This teacher is incredibly talented, an excellent dancer, good choreographer and her class is high energy and fun! I had often wondered why she was not more successful as a teacher or why she never got into a decent dance company.

I rearranged my entire schedule to be there. So did a number of her students. One cut short her holiday weekend with her parents to get on a plane and fly back in time for the class. Another rearranged her work schedule, going in to work at 4:00 a.m. in order to be done in time for the afternoon class.

The class never happened. My favorite teacher called in "sick" at the last minute.

When she taught regularly in New York City this teacher had a habit of canceling classes at the last minute. She'd been gone for six months and was scheduled to teach only four classes over the holidays. So far she's only made it to the first class. She called in sick for the second. Was she sick? Perhaps and who cares? 

I'll never again rearrange my day to take her class. I know several other dancers who also will never again rearrange their days for her and even more dancers who will simply never take her class again! Now I understand why this teacher never got very far in the dance world.

I was raised on the old show business adage, "The show must go on." It has served me well. As a young dancer it was drilled into my head that the audience didn't care how I felt. They were there to see me dance. They'd paid a lot of money to see me dance and it was my responsibility to be at my best, no matter how I felt.

While that "nobody cares how you feel" message may not be the best message for a child, in business and in sales it's the truth.

Your prospects and customers want what they want when they want it. It is your job to deliver. If you do not, they will find another source.

The first rule of prospecting and selling: Show up.

Most sales are made between the 7th and 12th contact with a prospect. Most sales people stop at about three to four contacts. All you have to do to sell more is show up a few more times!

Want to build trust and rapport? Show up. Keep showing up. Do what you say you're going to do when you say you're going to do it. No excuses. Prospects and customers like and trust people who do what they say they're going to do, when they say they're going to do it!

Want to close the sale? Show up and ask for the order. If you do not get the order that time, show up and ask again.

It doesn't matter how smart you are. It doesn't matter how talented you are. It doesn't matter how great your product is. f you don't show up, nothing else counts.

© 2004 Wendy Weiss
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"Savings is Leverage: Cash is King (Queen)" byline: Dr. Audrey Reed

At a recent Debt Free Diva Seminar, a participant asked why should I save? With interest rates so low, why should I put my money in the bank?

It is a really good question. What is the advantage of having a savings account, with interest at less than 2% on a good day? 

Savings accounts hold the money that we might normally keep around the house or in a checking account until we decided to buy something with the "you could have saved this" money. Savings accounts will give you the small advantage of interest without the stock market worry. And when you do decide there is another place you want to invest, it is there for plodding along like the tortise, you know the one that won the race.

Going to the bank and setting up a savings account is nurturing. It gives us a lift (almost as good as chocolate or shopping). Saving or investing is like shopping without the bags to carry home. I love to go to the bank and hand over the cash….yes cash, not a check…to nurture me, even if I have a check that could be put right into the savings account I will stand in line twice for the Yummy feeling I get from the cash rich ritual.

$1. I cash the check
$2. I take it over to one of the desks or a cozy chair.
$3. I count the money, put it in order (1's - 100's) and bless each and every dollar bill, grateful for the abundance.
$4. I then go back to the teller and put my money into my savings account.
$5. I get the receipt in my book, say thank you with a bright smile and I am good to go……feeling rich and rewarded.

When you are ready to take your money out of the savings account to invest in other ways, you may be surprised how the money has grown. Then invest in your dreams, but keep some liquid funds available for that rainy day, and may it never come…

A pound of prevention is worth an ounce of cure, as my mother said. Yes, I have a mother, too!

This is a habit that lots of affluent people I have interviewed tell me they do. The bank knows who they are, they could be anonymous, they could bank by Internet, but the choose to be recognized as a participant in their money matters. So they show up, act friendly, joke around with the tellers, learn whom the assistant manager and bank manager is, and know them by name and face. 

My friend Rosalee from Austin, Texas says, when I first started to go to the bank and deposit money into my savings account, it was $20 a week. Every week. The bank tellers must have thought it was cute.

Now 30 years later, I have a substantial portfolio, and have developed a great relationship with my bank.  I developed the relationships when there was nothing. Now that there is a substantial portfolio, I am honored to still stand in line, chat with the other customers and tell the teller what a great job they are doing for me. That works! 

How does the savings become leverage?
It is the fuel that allows you to make investments without touching your saved money.
When you have money, you don't necessarily need to give that money to a lender, they will allow you to keep the money in the account or in a Certificate of Deposit (CD) as collateral for the loan or business/personal transaction.

It is like owning a house…..cash is always queen.

Last month, Stella got a line of credit from her bank for $25,0000, for her new business.
She does have $15,000 in her savings account, that the bank had her put into a CD to guarantee the loan. You will notice that she has kept the money and the interest coming into her account. The bank will only take the money and interest if she defaults (does not pay when due) on her line of credit.

Magic! Yes, because we don't normally think like this….. a great way to use OPM (other peoples' money) and keep your own in the bank creating some ROI (return on investment).

Be blessed.

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